Hey everybody! Today’s topic is why your career may be doomed without you even realizing it, due to your unclear idea of who you are and why you do what you do. If you haven’t heard, we are hosting a Functional Yoga Medicine Workshop in my private Facebook community, Functional Yoga Medicine. The workshop will teach you the way you can truly really integrate all of the broken pieces of the puzzle together in a cohesive way to truly impact your patients and clients. It will help you get away from your habituation to your career and identifying as the healer or the expert, doing what you do, shifting the ideology of all you know how to do.
We’re so indoctrinated by all of the bureaucracy, scopes of practices, rules, and regulations that feed and perpetuate mediocrity and conformity. The alternative is to really step up and take a closer look at what my clients really need, in order to have a true impact in their lives and help them transform. That is to shift your thought and perspective from a standpoint of you treating or healing the patient, to recognizing that healing is an inside job. That’s what we talk about in the workshop and within our group.
We also talk about all of the things that in our professions we really don’t talk about. We don’t talk about making money or how much money we want to make. There’s median salary ranges that you can make and most of us get stuck there, because that’s what we know. That’s what we’re conditioned to believe. You have so many limiting beliefs around what you can and cannot do.
Redefining Who You Are
I want to really challenge your beliefs around what you think you’re capable of and drastically alter the way you look at yourself. I want you to redefine your goals in your career, health, wealth, and the relationships you have with other people. At the end of the day, you’re trying to shift from the disempowered health technician that you’re operating from, toward the powerful health mentor that you really are.
We can only mentor our clients through their own transformation. If they’re not enlisted in their own healthcare, we can’t really help them. You know how frustrating it is when the patient is looking to you to be the savior, do all the work, provide the answers, and give them the steps to get there. They’re just going to be shopping for other practitioners, just like you, because there’s a sea of competition out there. The health and wellness market is saturated.
But, remember, health and wellness is only just a small spectrum. Health and wellness to sickness and disease is a spectrum. Health and wellness is all about the stressors in your life. Are you sleeping, or not? If you’re asleep and stressed to the max, it’s going to affect your HPA axis, which is the hypopituitary adrenal axis, which I call the stress brain. This is going to alter your internal nervous system, which is your gut-brain connection. It creates this immunological inflammation, as well, which affects your immune brain.
Education Isn’t the End All Be All
That’s the way I want you to look at it, like an Eagle’s eye view, not the way you were taught to do what you do, being a technician. You and I both know there’s a void in what you do. There’s this missing piece. The more education and certification that you want to hide behind, the more you realize that knowledge doesn’t provide you with the tools that you really need to coach these patients, mentor them, and hold them accountable.
These are things that we don’t get taught in school, in any programs, didactic experience, or education programs that I’ve been subject to. None of them tell me how to make money, run a business, or have the street smarts. More, importantly, they don’t ask me who I am how as a person. They don’t teach me how to integrate myself authentically with the work that I do, in order to really cultivate meaning towards what I do. This is the why behind why I do what I do, complete with my obstacles, not minimizing my story, but really playing up who I am in order to do work that matters.
It’s going to serve me and my life in a way that’s going to fulfill me. At the core, you and I, as human beings, are driven to make a difference. We want to matter in the lives of others and we want to truly serve. Imagine, if you can step into being holistically, authentically, and unapologetically you. You wouldn’t have to pretend anymore. Can we just address the elephant that’s in the room and talk about how much money you want to make? What would that look like today?
Seeing Yourself and the Healthcare System Differently
With so many resources available today, you need to be thinking about your business in this way and scaling it, beyond just exchanging time for money. You know there’s personal trainers with no education, a high school GED, who are making a killing online. The opportunities are out there. It’s all just a matter of how much you’re willing to invest. Are you willing to lift off, stay away from, and question your limiting beliefs that you hold dear? Are you willing to redefine who you are at the identity level?
At the end of the day, you and I have been working for so long with a broken strategy. It doesn’t work. Patients will always be out and about, shopping for that next best thing. Everybody’s operating from an external reference point. We need to bring that in-house, teaching our patients to connect with their mind and body, so that they become the self-empowered healers that they’re meant to be.
You get to be the powerful health mentor that gets them there and talks about the thing nobody else is talking about. Whether you’re an optometrist, ophthalmologist, orthopedic surgeon, medical doctor, family physician, physical therapist, or occupational therapist, we all do what we do. But, there’s so many orthopedic surgeons that do hip replacements and so many physical therapists that do post shoulder rehab. Then, there’s all of the yoga teachers, personal trainers, and nutritionists.
Who You Are and Why You Do What You Do
Do you really want to be known for your profession? You really want to bring why you do what you do and make it have an impact. Maybe you went through an obstacle or you bring a cultural aspect to your uniqueness, coupled with integrating the work from the didactic experience and learning you’ve put together. Most often, everybody wants to stay in their lane in their respective fields and specialities in the health and wellness industry. This fails to recognize that health and wellness to sickness and disease is a full spectrum.
What is health and wellness? It’s moving well, sleeping well, meditating, managing stress, and eating all of the right foods that’s right for them. Health and wellness is not dictated by what you think, prescribing keto and these other diets, which is externally focused. It’s about teaching them what feels right for them.
In the same way, I want to extrapolate who you are. Why do you do what you do? Why does your work matter? What makes you different? Integrate that with the work with you do, no matter what field you’re in. When you do that, you make art and become the first-rate version of yourself. You can fully and courageously step into who you are. If you drive your business with that leadership, being full and unapologetically you, clients can’t help but be drawn to you.
Talking About the Money
Then, why not talk about how much money you want to make? Is it five figures, six figures, seven figures, whatever you can dream. Think about it, someone broke the world record for running a mile in four minutes. Prior to that, nobody dared to break the cycle. They thought it was impossible. Now look at us.
Breaking the limiting the beliefs allows us to expand our minds. My mentor, Jim Fortin, talks about how I can make a contribution to expanding the minds and lives of other people. When I can do this, they’re naturally going to be drawn to me. You need to really value the work that you do and charge the money. If you don’t respect your work, what makes you think other people are going to think that your work matters and is worth it? How will they see the value if you’re not confident and comfortable charging for the work?
Let me tell you, I’ve done both. I’ve given a lot of programs away, and I’ve charged a lot of money for the programs. Those people who are willing to pay and have skin in the game do far better. There is an exchange for the services. I want you to understand that your relationship with your money largely determines how much you are going to make. What limiting beliefs do you hold?
Bringing Who You Are Into What You Do
Now, let’s come back to the focus of today, which is that your career may be dying, without you even realizing it. Are you busy being a disempowered health technician? You teach yoga or you’re a personal trainer. Or, maybe you’re a medical doctor, orthopedic surgeon, or physical therapist. What is that? What benefit does it drive for the clients? Why do you do what you do? Can you bring more of who you are into the mix and share that?
I’m going to leave you this quote by Marianne Williamson.
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”
Drawing Clients to Your Work
Again, this is a quote from Marianne Williamson, from her book A Return to Love: Reflections on the Principles of A Course in Miracles. I hope that enlightened, motivated, and inspired you to be you and bring more of that into the work that you do and get clear on why you do what you do. Maybe it’s an obstacle you overcame, an illness you healed from, or a negative experience you had that you want to improve. We want to use our work as something that lets us do good and serve. That way, we can be good salespeople and marketers for the work we do, because we have a moral obligation to serve and expand our message to those who need to hear it.
When this is the case, we’re shamelessly promoting our products in that way, clients are naturally going to be drawn to you. So, remember who you are in all of the work you do. The Functional Yoga Medicine Certification program really focuses on getting together all of the integration principles that really tie everything together in a seamless way. We do this through the Alkaline Method, which includes the four essential elements, each with its own three pillars.
Bringing in the Business Piece
These elements, in order, are the subconscious mind, conscious mind, modern medicine and neuroscience, and timeless wisdom. I pull all four together in a framework, with the coaching tools and didactic experience, in order to truly integrate what you do and why you do in a way that gets your message heard. Then, you need to focus on marrying your work with the business side of things, so you can create a business model that can really succeed.
Success, frankly, is measured by the dollars. You don’t have to shy away from talking about money. If you do, then you must question yourself about the relationship with and thoughts you have about money. Most of us have a terrible relationship with money. It’s one that most practitioners don’t want to talk about. We think we get capped at what we can make, as predetermined by the median salary of our job title, but that no longer has to be true.
You can really go so much further. If you can fathom or dream it, you can achieve it. Is that six figures, seven figures, etc.? What do you hope to make? Get clear on your aspirations. If you can’t hold it in your mind, you’ll never touch it. Henry Ford said it best: “Whether you think you can or think you can’t, you’re right.” Which will you choose?
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